Privacy Policy

Last updated: 7 November 2026

1. Who we are

This Privacy Policy applies to the website rackprodirect.com (the "Site"), operated by Foshan Jinda E-commerce Co., Ltd. ("RackPro Direct", "we", "us"). RackPro Direct is a supplier of racking, shelving, gondola and retail display systems. For the purposes of applicable data protection laws, we are the data controller of the personal information collected through this Site.

2. Information we collect

We collect information you provide directly and information collected automatically:

a. Information you provide

• Contact details you submit through our quote / inquiry forms: name, company name, country, email address, phone or WhatsApp number, and the product or project details you include.
• Messages you send us through WhatsApp Business, email, or other channels linked from the Site.
• Any other information you choose to share when requesting a quotation or catalogue.

b. Information collected automatically

• Device and usage data such as IP address, browser type, pages visited, and referring URL, collected via cookies and similar technologies (see Section 4).

3. How we use your information

We use your information to:

• Respond to your inquiries and prepare quotations.
• Provide technical information, catalogues and order documentation.
• Communicate about orders, shipments and after-sales support.
• Improve our Site, products and services.
• Comply with legal and contractual obligations.

We process your information on the basis that it is necessary to take steps at your request prior to entering into a contract, to perform a contract with you, and for our legitimate business interests in operating and improving our services.

4. Cookies & tracking technologies

We use cookies and similar technologies, including:

• Essential cookies required for the Site to function.
• Analytics and advertising cookies, including the Meta Pixel (Facebook Pixel), which help us measure the performance of our marketing and deliver relevant content. The Meta Pixel may collect information such as pages viewed, actions taken on the Site, and device data.

Where required by law, we request your consent before placing non-essential cookies. You can control cookies through your browser settings and, where available, through the cookie banner on the Site. Data collected by the Meta Pixel is also subject to Meta's own Privacy Policy at facebook.com/privacy/policy.

If you contact us through WhatsApp, your messages are processed by Meta Platforms, Inc. under WhatsApp's terms and privacy policy. We access and store only the information you send us for the purpose of responding to your inquiry.

5. Sharing your information

We do not sell your personal information. We may share it with:

• Service providers who help us operate the Site, run advertising (e.g. Meta), or deliver communications.
• Manufacturing and logistics partners involved in fulfilling your order, strictly to the extent needed to serve you.
• Authorities or other parties where required by law.

6. Data retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, including to maintain business records, comply with legal obligations, and resolve disputes.

7. Your rights

Depending on your location, you may have the right to access, correct, delete, or port your personal data, and to object to or restrict certain processing. To exercise these rights, contact us using the details in Section 8. We will respond within the timeframe required by applicable law.

8. Contact us

9. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the latest revision. Material changes will be posted on this page.